Web Services Case Study

Web Services Case Study-22
They made training resources available to the IT team, who were initially reluctant to switch to the cloud, to help them become familiar with AWS architecture.

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Chang, who came to Senao with prior experience using Amazon Web Services (AWS), immediately recommended the AWS Cloud to quickly launch the e-commerce site.

He had the support of key executives, namely the company president and department vice president, who recognized the advantage of cloud architecture in reducing time-to-market.

Today the e-commerce site has about 10,000 visits per month and brings in about 20 percent of total revenue.

Although it is not a primary driver of business, the site serves Senao’s business goal of “online to offline,” encouraging people to visit its stores to boost transaction volume.

The company sells mobile phones and related subscription plans, game consoles, and digital-home solutions.

With more than 550 retail outlets in the country, Senao’s selling strategy is to drive maximum foot traffic to its stores, where trained salespeople meet with current and prospective customers.This part presents two case studies that tie together all the topics discussed so far.Chapter 15, “Case Study: Car Parts Supply Chain,” is a business-to-business (B2B) scenario that involves a car manufacturer, a car dealer, and a parts manufacturer.Lambda is also used with Amazon Cloud Watch (Cloud Watch) to monitor Senao’s new CRM system.The business migrated all CRM applications to the cloud, utilizing Amazon Elastic Compute Cloud (Amazon EC2) computing power with load balancers and Amazon Relational Database Service (Amazon RDS) to manage customer data.“For every system access on AWS, we can easily view stored logs on Amazon S3 and parcel through all the logs to find the hacker or unauthorized person trying to access our data center,” says Chang.“Once we implemented AWS WAF and automated control with Lambda, we were about 90% faster in finding problems with our website and POS systems.”Migration of the CRM system was simple, and in the 3 months since project completion, there has been no downtime reported.Nearly all of Senao’s competitors already had an online sales platform, so the company wanted to launch something quickly with minimal discussion time and cost outlay.The new system had to be compliant with the Payment Card Industry Data Security Standard (PCI DSS), and credit card data required encryption.It was able to launch its e-commerce site within a month of beginning development.“If we had built the site on a traditional data center, I think it would have taken us almost a year,” says Chang.


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