Taylor Swift Research Paper

Taylor Swift Research Paper-56
The Swifties are the loyal fanbase behind her and they can be considered a social group.

The Swifties are the loyal fanbase behind her and they can be considered a social group.This article will provide an introduction to the Swifties and its functioning and will connect the group to important themes such as superdiversity and neoliberalism.

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By interviewing some members of the group, we hope to get some more ‘background’ or ‘hidden’ information which we could not have known by simply studying ‘the screen’.

By doing this, we will also study the offline perspective of the fandom and not only look at social media accountse.

By doing this, we will create a broader perspective on the social group and notice how the group is also influenced and shaped by online platforms in the offline world.

We conducted one interview via Whatsapp with Hannah Jorissen, who is part of the Swifties fandom.

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For further information, including about cookie settings, please read our Cookie Policy .When you turn on the radio, there is a pretty big chance you will come across a song from Taylor Swift, one of today’s biggest recording artists.The twenty-seven-year-old has already been around for quite some time, with her first album being released in 2006, when she was just sixteen.Taylor’s fans call themselves Swifties, and their being a social group is the subject of this analysis. When you think of a fan of Taylor’s, you might imagine a young girl, who sings along to all the songs.So, what makes them different from other social groups? They show this by making social media accounts for her, creating You Tube videos, sending fan art etc. Are there more rules for being a Swiftie than simply liking her music? These kinds of questions are the ones we will try to answer in this article.These interviews are conducted through Facebook Messenger. Interviewing three people is not a lot and a medium like Messenger is not ideal to conduct such interviews.We want to stress that these interviews are only used to triangulate the main data of our research.More in particular, we will focus on the fact that identity and behavior is always embedded in infrastructures (Maly, 2017).We will analyse this group on digital platforms, and focus on their behavior, communication and their activities on these platforms.Our field of research will therefore mainly be an online field. As the second part of the definition already indicates, the offline practices of the Swifties are also influenced and maybe even shaped by digitalization.Many members of the group know each other due to their digital communication, by which their offline practice is shaped, because they met on the internet.


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