Of all the existing entry modes into the foreign market, Joint ventures are most widely practiced form of business organization in emerging economies (Vaupel & Curhan 1973).
Even Fortune 500 companies of the developed countries are involved in such type of entry mode (Janger, 1980; Harrigon, 1985).
Political/Legal – Palliser takes advantage of political & legal changes in the external environment.
Sofas and Sectionals is proud to be named the largest authorized online Palliser furniture dealer.
Canada, being the 5th largest exporter of furniture in the world, has an export-oriented industry (Buisson, 2011).
A Canadian Furniture Company wants to expand its business by internationalizing the firm to serve the global market.
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Furniture India, a land of wonders, has always been known for its splendid and elegant timberwork.
One must spend time and investigate about the knowledge of institutional environment (Hamel, et al., n.d.).
The company must have a proper knowledge of local markets, needs and necessities of population, cultural difference, weather conditions, etc. The entry modes are considered as "frontier issues" in international business (Wind & Perlmutter, 1977).