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The concepts involve in marketing are: production, product, selling, marketing and societal respectively.Production concept: This concept is based over the perception of consumer, which depicts that the consumers are inclined towards the products which are easily available in good quantities in market at inexpensive price.The marketing functions have a crucial role in the business organization.
The marketing concepts are divided into five major concepts which depict the core of marketing at Coconut bliss.
These concepts of marketing involve the current as well as future trends for a successful marketing planning.
These marketing functions have different roles to promote growth in the business organization.
The key roles and responsibilities of marketing functions are market research, finance, product development, communication, distribution, planning, promotion, selling etc.
The interrelationship between marketing functions and other organizational functions can be explained as, the marketing functions are part of a business organization and thus other departments and functional units are connected with each other.
This can be explained as marketing functions are needed to back up by the other operational departments of the company as well to perform effectively.
Marketing concept: The marketing concept explains the requirement of focus over the target consumers for the delivery of their products and service.
Moreover in order to face the competitive market, business organization needs to deliver better value of products and services.
The marketing functions are separate entities in business organization but every department and function in an organization I linked together for increasing the profitability of the company.
The main function of marketing is to increase the profitability by increasing the sales of the company, thus it can be achieved with the participation of all the departments of the organization simultaneously.