A thorough discussion of the marketing strategies you intend to deploy should be a central focus of the plan.
Be specific about the means you will use to reach your target customers and the message you are going to present to the marketplace to convert prospects into paying customers.
Investors look at whether the management team presented a reasonable forecast for revenue and profit growth.
When they see projections that seem unrealistic and unattainable, the management team immediately loses credibility in their eyes.
They need to be clear and reasonable while being exciting from a ROI standpoint.
Business plans are critical to the success of any new venture.If you can show the reader that you already have customers lined up ready to purchase your products or services, this makes your case more convincing.Investors want to align themselves with management teams they believe have the capability of successfully executing the strategies outlined in the plan--and be good stewards of the capital the investors put into the company.A business plan is made up of a narrative section that includes a description of the products or services, short- and long-range objectives, discussion of the industry, business model, competition, marketing strategies, management team and capital required.The plan also contains spreadsheets with financial projections.The management discussion has to go well beyond just a rehash of resume-type information.It must show how each team member’s background and accomplishments contribute essential elements needed to succeed with this new venture. Give the reader of the plan a clear indication that your team is a group of winners and people of good character -- with a strong drive to succeed.Consider all the variables so you don’t rush into anything and test your assumptions.You should take some time to work with mentors, business partners, and colleagues on your plan.Need some help creating the right business plan for your company?Take a look at the Small Business Administration, which has great resources for creating a plan for any business.