The price of gold What is the average cost to win a gold medal at the Olympic Games?
Athlete’s foot Many superstars have insured their body parts critical to their success. Fertile ground What level of supply of amateurs is critical to ensuring the success of professionals? As costs to catch performance-enhancing drugs race upwards, is there any sense in simply legalizing their use?
How can personal insurance policies price the value of athlete’s bodies? Brand values How much are the big names worth to marketers?
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