No matter what your mission is, you’ll benefit from the ability to capture your audience’s attention and persuade them to follow up. You may not have a free car, but you now have the tools to write a successful, effective CTA.
A Call-to-Action (CTA) is a button image, graphic, or line of text that prompts your visitors, leads, and customers to take a specific action.
An example CTA to follow the sentence: Get the free Grammarly browser extension today.
The tactics used in these examples can be modified for a call to action in any genre.
Get a glass or metal water bottle instead of a plastic one. There’s nothing wrong with a little fear-mongering in advertising.
By stating that plastic water bottles are bad for individual health and the environment, this sentence plays on the audience’s fears and suggests an easy solution: stop using plastic water bottles. New and improved: Speaking and writing grammatically helps you become a better communicator and makes people more likely to listen to you, agree with you, and respect your opinions. Why it works: This copy gives a straightforward reason for responding to the call to action, and one that is likely to resonate with many professionals.
Here’s a tip: Grammarly runs on powerful algorithms developed by the world’s leading linguists, and it can save you from misspellings, hundreds of types of grammatical and punctuation mistakes, and words that are spelled right but used in the wrong context.
Learn More A call to action is the part of your message that tells your audience what to do.
For example: A call to action tells someone to do something.
Designed well, it makes them want to do that something, too.