The café will serve gourmet coffees, espresso and drip coffee, lattes, and smoothies.
The simple pastry offerings may vary with seasonality but the primary line will be muffins, breads, cookies, scones, and rolls.
It is important to state that our sale forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.
Below is the sales projection based on the location (Los Angeles International Airport) of the coffee bar and the traffic that the location attracts every day of the week: Coffee (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al): Please note that thousands of travelers transit through this airport every week, hence there is the likelihood of the coffee sale to increase especially when flights are delayed or cancelled and during winter periods.
The anchor tenant, the Price Chopper grocery store, has already taken occupancy and the excellent location brings more than 10,000 shoppers weekly.
The Russet Cup, aptly named for the aromatic brown liquid that will fill the cup, fills the void of original cafes in the market area, stands out from its corporate peers with their fast food concepts and fast services.The café is well appointed with overstuffed leather chairs and sofas in a library like setting.The café is reminiscent of times gone by – yet is cutting edge technologically with WIFI and state of the art espresso machines.This is in line with the industry averages for this size of coffee shop in the United States of America.Over and above, as Coffee4All gets established, our net profitability will likely increases from 17.06% in the first financial year (FY) to 17.63% in the third financial year (FY).The Russet Cup measures its financial success in terms of increased market share and in earnings.With a total local market of million, this is a tremendous opportunity!The keys to success will be the ability to offer quality gourmet coffees, take advantage of its small size, and reliance on an outstanding barista staff.In order to achieve these goals, the café will offer some the area’s finest gourmet beans from local distributors.The idea is to attract as many people as possible to our coffee shop.In view of this, our annual projected sales for Coffee4All® is put at about 0,000 annually which translates into 4.00 of sales per square foot.