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In this section you must explain how your company intends to solve the problems your target customers face.The lenders must see clearly what your company offers and how your solution provides a different and unique alternative to what is presently in the market place. Content Header .feed_item_answer_user.js-wf-loaded .
You must be crystal clear about the type of people your agriculture business intends to serve.
Your business plan must be clear on the customers you want to concentrate on, the segment of the populace who will represent your primary market, the segment of the populace your business will actively ignore etc.
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The major reason why people can’t access these funds is because they aren’t able to convince lenders (public and private lenders) that their money will be put to good use.
This inability to convince lenders is because farmers and entrepreneurs aren’t able to properly articulate why they need the money and how they intend to use the money once they get it.
Here you have to state the problem(s) that your company intends to solve for your target customers.
These problems can be unmet needs or wants in the market or a unique and different method of solving the present needs and wants in your target market.
Make sure you use strong, compelling and graphic words to describe your company and its business opportunity.
Include in your headline the things that will make your company successful (e.g.