Business Plan Assignment

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This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.

It also provides a step-by-step plan for improving our sales, gross margin, and profitability.

Copies of our brochure and advertisements are attached as appendices.

Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.

There are six part owners, including four investors and two past employees.

The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant.

We must remain on top of emerging technologies because this is our bread and butter.

For networking, we need to provide better knowledge of cross-platform technologies.

For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines.

We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.

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