In other words, many organizations are not backing up their strategic plans with definitive action.They are not embracing disruption of “banking as usual.” This is a recipe for failure — and reinforces that the strategic planning process at many organizations must change immediately.
Financial organizations of all sizes have the ability to use data and advanced analytics to proactively engage with consumers in ways that will save them time and money.
In return for this enhanced value proposition, consumer will be more satisfied, more loyal and will deepen their relationship.
Being proactive can improve differentiation versus the competition and enable the efficient deployment of resources.
Finally, a strategic plan increases operational efficiency, helps to increase market share and profitability, and makes the overall business more sustainable in the long term.
If an organization is not committed to implementing the strategy, the planning effort may turn into a demoralizing factor . A plan may fail if the right people are not involved in the process.
Or if the effort is just a minor iteration of past annual efforts.More than 50% of banking transactions are now conducted through digital channels.This not only impacts how a consumer researches and selects their financial institution, but also how transactions are conducted.Most institutions must re-calibrate how they engage with their customers and members to reach the potential that strategic planning is meant to achieve.Virtually every strategic plan goal or objective requires the application of data and advanced analytics to maximize success.Done well, a strategic planning process allows organizations to set a direction, providing objectives and goals that are used for assessing progress across the organization.Strategic planning also allows organizations to be proactive, by better understanding opportunities and threats that may be on the horizon.The problem is that in other research done by the Digital Banking Report, and virtually every consultancy, financial industry influencer, and even financial organization, the progress on any of these objectives is far less than the potential.In many cases, there is even evidence that organizations will say they are moving forward on an objective, but investment (human and financial) does not reflect this ‘commitment’.While consumers initially did only rudimentary transactions via online banking or a mobile device, more involved engagement is now desired.This is the result of consumers being exposed to non-banking tech organizations (Amazon, Google, Facebook, etc.) that have simplified everything from purchasing products to digitizing every component of a travel itinerary.
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